Who We Are

Since its founding in 2007, Pittasoft has been at the forefront of the global dashcam industry. Renowned for setting the standard in in-vehicle video recording, Pittasoft revolutionized the market by introducing Full-HD 1-channel and 2-channel dashboard cameras. Our flagship brand, BLACKVUE, empowers users around the world to seamlessly connect their dashcams to smart devices via Wi-Fi and BLACKVUE Cloud—enhancing security, accessibility, and usability.

A Dashcam Industry Leader

BLACKVUE Cloud transforms the dashcam from a passive recording device into an active, connected solution. With features like remote Live View, instant video playback and sharing, emergency alerts, GPS tracking, and cloud backup, BLACKVUE Cloud offers peace of mind—anytime, anywhere.

Our Core Values

Pittasoft’s success stems from our unwavering commitment to excellence. Our mission is simple: to create the world’s best dashcams in both image quality and connectivity. Every BLACKVUE camera is crafted with premium components—high-performance lenses, advanced image sensors, GPS modules, and Wi-Fi chips—coupled with cutting-edge innovations that make a real difference to users.
But beyond technical excellence, we are driven by the desire to build intuitive products that bring true value and ease-of-use to drivers in their daily lives.

As a pioneer and leader in the dashcam sector, Pittasoft continues to push boundaries, exploring innovative ways to connect people with their vehicles. Our efforts are anchored in cloud computing and the connected car ecosystem.
BLACKVUE Cloud is the centerpiece of this initiative—a platform that unlocks powerful new functionalities and services that enhance driving safety and experience.

A History of Innovations

Pittasoft has consistently led the industry with first-in-market technologies, from dual-channel Full-HD recording to 4K Ultra-HD dashcams and AI-powered features. Our relentless innovation keeps us ahead of the curve and at the center of the evolving connected car revolution.

  • 2024
    STARVIS 2 Sensor, 4K Box, AI-Powered Cam

    BLACKVUE revamps its 4K dash cam lineup with new Sony STARVIS 2 sensors and BLACKVUE’s fine-tuned ISP for incredible low-light performance.

  • 2023
    4K LTE, Box Models

    March sees the launch of a whole new lineup of dash cams with the DRx70X Series. First, the DR970X LTE combines 4K front camera recording and built-in LTE connectivity. Later the same month, the DR770X Box introduces a new form factor focused on stealth and security, with three cameras and a separate recording unit.

  • 2022
    BLACKVUE SIM, Driver Monitoring System, Event Map

    BLACKVUE starts bundling a SIM card with select models at destination of the North American market for easy Cloud connectivity out of the box.BLACKVUE launches the AI-powered Driver Monitoring System (DMS) lineup globally. DMC200 camera detects and warns against risky behavior such as
    drowsiness or distraction. Event Map is introduced, displaying crowdsourced Event data and videos on an interactive map.

  • 2021
    Seamless Pairing, Mobile Hotspot Function, 3CH Lineup

    BLACKVUE launches the X Plus Full HD and 4K models, with improved video quality. Live Event Upload becomes the new must-have Cloud feature in combination with Parking Mode. Mobile Hotspot Function turns Cloud-connected BLACKVUE dashcams into mobile routers for all passengers. In October, BLACKVUE introduces the DR750X-3CH Plus lineup of triple-channel dashcams.

  • 2020
    LTE-Enabled Dashcam

    The BLACKVUE DR750-2CH LTE enters the market, featuring built-in 4G LTE for Cloud connectivity. The BLACKVUE X Series follows suit, featuring optional plug-in LTE connectivity modules.

  • 2018
    4K Dashcam and Cloud API

    The DR900S Series introduces not only 4K but also 5GHz Wi-Fi and HEVC compression, becoming the first dual-channel 4K Cloud dashcam. The BLACKVUE Cloud API is released to allow developers to integrate BLACKVUE Cloud features into their own software solution

  • 2017
    BLACKVUE Fleet Tracking

    BLACKVUE Fleet Tracking launches to offer businesses extended Cloud functionalities and volume pricing. DR750S Series is released offering Full HD 60FPS recording and great low-light sensitivity.

  • 2016
    Cloud Dashcam and Fleet SDK

    BLACKVUE launches the DR650S Series, the first BLACKVUE designed for Cloud compatibility. The BLACKVUE Fleet SDK is released, allowing freight service providers and companies with large fleets to integrate BLACKVUE dashcams into their own solution.

  • 2015
    First Dashcam Cloud Service

    BLACKVUE Cloud (first named BLACKVUE Cloud) launches in July at the Shanghai Mobile World Conference. Upon launch, the service is made instantly available to all DR650W-2CH owners via a firmware update. For early DR650GW models, BLACKVUE rolls out a free Wi-Fi module upgrade program.

  • 2014
    Firmware Over the Air

    The Wi-Fi-enabled DR650W-2CH enters the market at the end of the year, introducing the ability to upgrade the firmware via the BLACKVUE app.

  • 2012
    Wi-Fi Connectivity

    DR500G-HD (Wi-Fi DR500G-HD in Korea) introduces Wi-Fi connectivity to leverage smartphones’ capabilities with the BLACKVUE App (Live View, settings, video download, etc.).

  • 2011
    First Full HD Dashcam

    The BLACKVUE DR400G-HD pushes dashcam video resolution forward with the introduction of Full HD 1080p recording.

  • 2010
    First Dashcam

    The “BLACKVUE” brand is created in 2010 for the release of the company’s first dashboard camera, the BLACKVUE DR300, introducing the iconic tubular design. That first model records in VGA resolution (640×480). The BLACKVUE dashcams also introduced Parking Mode recording, which allows the recording of motion-triggered and impact-triggered videos.

  • 2009
    Pivotal Year

    Seeing a new opportunity in the market, the company pivots, focusing its R&D on a promising new type of devices: drive recorders (hence the “DR” prefix in its dashcam model names).

Production Process

Pittasoft’s success is built on a tightly coordinated operation of specialized teams, each with deep expertise and exceptional professionalism:

  • R&D

    Our in-house Research & Development Center not only develops advanced dashcam products but also actively explores future technologies, including cloud-based platforms and connected mobility solutions.

  • Manufacturing

    All BLACKVUE products are made in Korea using premium-grade components and assembled by a team of highly skilled engineers. Our manufacturing process integrates software, hardware, and design excellence at every stage.

  • Sales & Marketing

    Our Sales Division manages a robust distribution network covering Korea and over 50 countries worldwide. The Marketing team develops all global campaigns, materials, and ensures our presence at major industry trade shows and events.

  • Customer Service

    Customer satisfaction is at the heart of our philosophy. Our after-sales service center provides comprehensive global support, offering a 1-year warranty on all BLACKVUE dashcams with free repairs and international express shipping.